27 Splurge-Worthy Amazon Beauty Products

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

Products that work smarter *and* harder — now that's priceless.

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The Dyson Airwrap comes with a main body, 1.2-inch Airwrap long barrel, 1.6-inch Airwrap long barrel, soft smoothing brush, firm smoothing brush, smoothing dryer, round volumizing brush, detangling comb, filter cleaning brush, and a storage case.

Other versions include additions like a diffuser and a wide toothcomb.

Promising review: This is the best hair dryer and tool I have ever used. I can have my hair done within 10 minutes, and it looks great. I don’t know what they did or how they did it, but it is an incredible tool to have,e even though it is pricey. If you can spring for it, get it!" —Gloria C.

Price: $599+ (available in four colors)

Promising review: "Absolutely love this product already! Upon first application after using the Glow Recipe Toner I could already tell that this was for me! It's non-irritating and super moisturizing! The scent is lovely while being subtle, and the glass bottle itself makes me feel like a million bucks! I reviewed the toner, as well, so this pairs very nicely with it! I'm looking forward to the intense glow this product will continue to give my skin as I use it daily!" —Morgan

Price: $35

Promising review: "I absolutely love this sunscreen. I’m always wary of 'for everyone' tinted products because they aren’t usually made with us in mind. But this one hits the mark. It looks amazing on my brown skin. Nonstreaky, no white cast. It gives my skin a subtle shimmer. The video and pics are in direct sunlight so you can see it in full effect [editor's note: see review photo above]. For reference, I have combination, 30-something-year-old skin. Glowscreen is officially in my skincare rotation." —Lovely91

Price: $18+ (available in two sizes and four colors)

Promising review: "I mix a tiny drop with my liquid foundation and the mix gives me a perfect glow on my face. I don't think I can ever go without it." —Anna B.

Price: $40 (available in two colors)

Promising review: "Just love this blush! Goes a long way and it doesn't take much to get that perfect cheeky blush. It will last me a long time. Also this shade looks very natural. Very happy with this purchase." —Julia

Price: $25 (available in eight colors)

Promising review: "I love the Ouai hair products and decided to try the body scrub; and I'm glad I did. The smell is not overpowering it leaves a nice floral scent on your skin. After one use I noticed that the texture of my skin felt softer and did not agitate my eczema. It is pricey but worth every penny." —Shery

Price: $40

Promising review: "This is by far the best curling iron I’ve ever used! Saw it being used by a random person on TikTok, so I went to Amazon and figured I’d try it. And boy, I’m keeping this and bringing it everywhere I go! Sprayed my curls with medium hold hairspray and my curls last ’til the next day!!" —DGPE

Price: $169.99 (available in two sizes and colors)

Promising review: "Concealer is highly effective at concealing blemishes, dark circles, and other imperfections on the skin. The formula provides full coverage without feeling heavy or cakey, and it blends seamlessly with the skin for a natural finish. The concealer also lasts for a long time, even in humid or hot conditions, without smudging or fading." —Svetlana

Price: $32 (available in 38 shades)

Promising review: "My hair was burned to a crisp. Starting new! I’ve tried every high-end shampoo on the market. This is the best of the best. My hair has never looked or felt better! I’m 60-years-old, and my hair is soft and silky as a baby! Absolutely devoted to the entire line. The split-end lotion and oil are extremely excellent." —Caeli

Price: $21+ (available in three sizes)

Eight Saints is a woman-owned small biz dedicated to narrowing down the oversaturated skincare ingredient industry and focusing on eight key ingredients that actually deliver benefits.

Promising review: "I have been using my Eight Saints All In Eye Cream for about a week now and I am very happy with it. It is lightweight, creamy, and easy to apply. I feel like it is going to last me a long time because it only takes a tiny amount for both eyes. So far I have noticed a small improvement in the darkness under my eyes. Overall, I’m happy with my purchase." —Janell

Price: $36

Promising review: "I first bought this from my dermatologist's office as they highly recommended it. it is is great for sensitive skin and and very moisturizing. I have rosacea and wear it everyday. It isn't too thick or heavy and doesn't clog your pores. I use makeup over it sometimes and it lays well under makeup." —Di P.

Price: $44

Promising review: "I’m on my second bottle of this stuff. The vanilla skin is all I wear now. I have gotten SO many compliments on this stuff. One girl at a store I go to every morning says she’s got hers in her Amazon cart, waiting to get paid. Another three girls at work also purchased it because they LOVE how it smells. My co-workers are ALWAYS commenting on how great it smells when I show up to work. It’s my go-to body spray!!" —Jana

Price: $38 (available in eight scents)

Promising review: "This is a fabulous hair oil and does not weigh my hair down. My hair is long and over-processed and the Ghost Oil keeps it looking pretty. I always have some in the house. One of my favorite products!" —jane

Price: $22+ (available in two sizes)

Promising review: "I’ll admit I was extremely skeptical because every single 'viral product' I’ve tried so far I’ve been disappointed in...not this one! I used it for the first time this morning and could instantly tell a big difference with the first patch of hair I dried. I will definitely NEVER run out of this product again and in fact, I am planning to get the shampoo as well. I highly recommend this product for anyone that has dry or damaged, fine hair." —Stefanie

Price: $29+ (available in two sizes)

Promising review: "I rubbed a small amount on my legs with my hands in the bathtub and waited about 15 minutes before getting dressed in loose clothing. After six hours, I rinsed off as directed (this is actually an important step to avoid it smearing onto sheets/clothing — trust me, you'll still look tan). I went to bed thinking it only gave me a slight tint, but then I woke up the next morning and my legs had darkened to a beautiful, natural color, the same tint I usually achieve by the end of summer. There were no streaks at all." —M Kim

Price: $44

Promising review: "Yes, it is a bit pricy, but this small little jar adds such a pleasant experience in my skincare routine. I don't use it often. I reserve it for when I want to feel special and need a gentle exfoliation. Wonderful real rose fragrance. A little goes a long way." —Amazon Customer

Price: $68

Promising review: "This is my (at least) third jar of Superberry Hydrate + Glow Dream Mask (vegan!). It is both rich and light in feel and I slather it on before bed. It has a soothing, gentle scent, too. Yummy but not overwhelming. I can struggle with an evening skin care that has too many steps — this is wonderfully one-step (after cleaning). My skin is smoother, softer, brighter. Heartfully recommended." —Johanna

Price: $52

Promising review: "The facial serum is unlike any other product. It relieves dry skin. I will continue to purchase this brand." —W.G.

Price: $38+ (available in three sizes)

Promising review: "I have black hair and a sensitive, flaky scalp and this disappears completely into my dark hair and doesn't irritate my scalp. It does have a white cast going on. But leave it alone for a few minutes or longer and then brush it out and it'll absorb. I've used this on day 3 hair after a tough workout and my hair looks good as new. The scent is strong but it reminds me of the Flowerbomb perfume, which I love. Even got compliments the first time I used this!" —Elaine

Price: $28

Promising review: "This primer is the best. I have tried all of them, and this is the holy grail. Creates the most silky canvas on your skin. Your foundation looks flawless, and your skin looks stunning. I wouldn’t switch to any other primer, but this. I’ve tried them all, from Chanel to Christian Dior, [and] pretty much everybody else in between. This is the one!" —Cyndi ab

Price: $54

Promising review: "I absolutely LOVE this device. I use it with Medicube products, and it immediately affects the lift and glow of my skin! My pores became smaller on my nose after the blue setting. I use it in green+red settings at least three times a week. Lots of friends complimented my skin and how fresh and rejuvenated I looked after just 2 weeks of use." —Vera

Price: $180

Promising review: "This body scrub is my new absolute favorite! Smells amazing and addicting. Leaves my body feeling silky smooth and moisturizing without any oily residue!" —Amy

Price: $42

Promising review: "One-hundred percent better than the sprays. I use to use coverup spray but would have to spray everyday to cover up. You have to read the instructions. Pat it into the hair like eyeshadow and it lasts beyond first day. It looks 100% real." —Amazon Customer

Price: $34.50 (available in eight shades)

Visible LED devices only treat pimples, and results vary depending on the person: read more about how to use them at the American Academy of Dermatology.

Promising review: "I’ve been consistently using this for a year now. It’s hard to tell if it’s changed my appearance, but I’m in my mid-30s, and my skin has been pretty good to me for the past year. I’ve had no acne; overall, my skin just looks and feels better. I started using a pricy moisturizer, too, but I’m sure it’s everything combined. Good purchase!" —Corina Grace

Price: $455

Promising review: "This is my go-to hydrating mask!! I have oily skin but when I need some hydration this is my go-to. I put it on as the last step of my nighttime skincare routine and wear it overnight. It’s not too thick and makes my skin feel so soft and hydrated!" —Maddie

Price: $49

Promising review: "This product [is] on the expensive side — it's a miracle in a bottle. It improves redness; it gives an amazing glow the next morning. Oily but you have to use it at night anyways as it's retinol. I use it 5 times a week. It improves acne somehow as well. This is my third bottle in 8 months so it lasts long, you don't have to apply much." —nina1984

Price: $55+ (available in two sizes)

Promising review: "Best makeup I’ve ever used. Absolutely wonderful for mature skin. No caking and such a natural look. Have gotten family members and friends hooked on it. Very light and your face radiates with this product." —Sharon M

Price: $47

Reviews have been edited for length and/or clarity.